A Content Checklist for Launch Day, Beyond Just the Design

The design can be finished while the content quietly isn’t

It’s easy to feel launch-ready once every section looks polished, without stepping back to check whether the words themselves are actually finished. Placeholder copy that never got replaced, a phone number from an old office, a broken link nobody clicked during review — these hide easily in a page that otherwise looks done.

Hunt for leftover placeholder text

Lorem ipsum, “insert testimonial here,” a placeholder name that was only ever meant to be temporary — search your whole site specifically for this kind of thing before launch. It’s shockingly easy for one stray placeholder to survive every round of review simply because everyone assumed someone else had already replaced it.

Click every single link, on every page

Not just the obvious ones in the nav — footer links, inline links inside paragraphs, social icons, buttons buried in less-visited sections. Broken links are one of the most common launch-day embarrassments, and one of the easiest to catch with a careful, methodical pass.

Verify every contact detail is current

Phone numbers, email addresses, physical addresses, and social handles all have a way of going stale between when a site was first built and when it actually launches. Double-check each one is correct and active, not just present.

Read every headline and button label out loud

You’ve read your own copy so many times that your brain will happily skip over typos and awkward phrasing. Reading it out loud, or having someone else read it fresh, catches issues that silent proofreading tends to miss.

Confirm dates, prices, and numbers are actually accurate

A price that was correct when the copy was first written but changed since, or a founding date that’s just slightly off, are small factual errors that are easy to miss and mildly embarrassing to have live. A final pass specifically checking numbers against your actual current facts is worth the few extra minutes.