Your Pre-Launch Checklist for Framer Sites

The boring checklist that decides whether anyone finds your site

Hitting publish is the fun part. It’s also the part everyone remembers and almost nobody messes up. The mistakes happen in the ten minutes before, in the unglamorous stuff: a missing page description, a social link that previews as a grey box, an image that’s secretly four megabytes. None of it is hard. It’s just easy to skip when you’re excited to ship. So here’s the run-through I do on every site before I share a single link.

Work through it once and it takes maybe fifteen minutes. Skip it and you can spend the first week of your launch quietly invisible to search engines and looking broken every time someone shares your URL. Worth the fifteen minutes.

Give every page its own title and description

This is the one people fumble most. Every page needs a unique title and a description written for a human, not stuffed with keywords. The title is what shows in the search result and the browser tab; the description is the pitch underneath it. If half your pages say the same generic thing, Google has no idea what makes them different — and neither does the person deciding whether to click.

Check what happens when someone shares your link

Paste your URL into a chat or a social post before you launch and see what comes up. You want a clean title, a sensible description, and a proper social image — not a stretched logo or, worse, nothing at all. That little preview card is often the first impression people get of your site, and it’s doing marketing for you every time someone shares it. Set a social image and confirm it actually renders.

Don’t forget the favicon

It’s tiny and it’s easy to overlook, but a missing favicon makes a site feel unfinished the moment someone has a few tabs open. Add one, add the dark-mode version while you’re at it, and check it shows up in the tab. Small detail, disproportionate effect on how legitimate your site feels.

Connect Search Console and submit your sitemap

If you want to show up in search, you have to tell Google you exist. Verify your site in Google Search Console and submit your sitemap so your pages get crawled and indexed quickly instead of whenever Google happens to wander by. It’s a five-minute setup and it’s the difference between being findable next week and next quarter.

Squash your image sizes

Oversized images are the most common reason a site that looks fast on your laptop crawls on someone’s phone. Compress anything heavy, especially hero and cover images, and let the platform serve appropriately sized versions. A slow first load loses people before your beautiful copy ever gets read.

Test on a real phone, on real data

Open the live site on your actual phone, ideally not on your home wifi. Tap through the key journeys: can you read everything, do the buttons work, does the menu open, does the form submit. Most launch-day embarrassments are things that were obvious the moment someone looked at the site on a phone — so be that someone, before your visitors are.

Read every word out loud, one more time

Typos hide brilliantly in headlines you’ve read forty times. Reading the page out loud catches them, and it catches clunky sentences too. While you’re at it, click every link and make sure it goes where it claims to. Dead links and stray placeholder text are the fastest way to look careless.

Then, and only then, publish

None of this is glamorous, but launching without it is like sending out invitations with the wrong address on them. Run the checklist, fix what it surfaces, and hit publish knowing the site will actually be found, shared, and read the way you intended. That confidence is worth the fifteen minutes every single time.